Broadway Equipment’s Foundation
Trust, accountability, durability and innovation: these are the core values that have guided us since our start in 1963. Broadway is a third-generation, family-owned business with nearly 50 years of experience in the car wash manufacturing industry.
Robert Schleeter started in the retail car wash business in 1963. Over time, he realized he was spending too much time repairing equipment and not enough time running the business. This sparked his entrepreneurial drive to start manufacturing his own equipment. From there, he grew Broadway Equipment based on his mission to build products with durability, consistent results and reasonable ownership cost.
In 1977, we introduced the first all-cloth, rollover car wash. Since then, our versatility has grown and expanded into additional wash systems to help dealers meet their needs.
What sets us apart are our traditional values combined with a drive for innovation. We’ve learned over time that it’s better to excel at one thing than dabble in many. For Broadway, that is cleaning cars for your dealership.